Friday, February 12, 2010

Ferris In The News

Students Create Site for College Journalists Who Want to Talk About the Craft

Two young entrepreneurs have launched an online community where college journalists are sharing ideas on technology, leadership, news judgment and content, reports Joe Grimm in his PoynterOnline. column. Kelsey A. Schnell and Brandon Martinez built in Big Rapids, Mich., the home of Ferris State University. I met Schnell and Martinez at the Michigan Press Association’s winter conference, where they were handing out business cards to try to get other college students to join the community. They said they are focusing on attracting people, not publications, because they are looking for personal involvement. So far, students from about 30 colleges have joined. Schnell worked the crowd as Martinez worked behind the scenes. While Schnell pitched in front of a monitor, Martinez stood behind the screen, calling pages and scrolling to keep pace with Schnell’s patter. Schnell, creative developer for, is editor-in-chief of the Ferris State Torch. Martinez is Web editor for and the Torch, which are independent of each other. Read more at

Ferris Professor Weighs in on Apple Tablet

From Internet jokes to legal rumblings, the name of Apple Inc.’s latest gadget is taking a bit of a beating. But Apple has been down this road before, and marketing experts don’t expect the brouhaha to tarnish the new tablet computer, the Wall Street Journal reports. The recent launch of the iPad set off a trademark dispute with a Japanese company that introduced a device called the iPAD in 2002. The spat could spark litigation or result in the kind of settlement Apple reached over its iPhone in 2007, when it reached an agreement with Cisco Systems, Inc. Cisco had been marketing an Internet telephone under the same name. The one-letter difference between Apple’s iPad and its own digital music player, the iPod, is itself notable. But Bill Ward, assistant professor of marketing at Ferris State University’s business college, says the iPad “is differentiated enough by size, features and price that its name will not be a problem for Apple.”
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Kendall Students Work With Award-Winning Writer

The Center for Emerging Enterprises (CE2) announced at a press conference that their introductory project will be mentored by the Everybody Loves Raymond’s Emmy award-winning writer Tom Caltabiano, Revue West Michigan reports GoFers, the student-run sitcom, is about a small delivery company, its employees and the day-to-day situations that take place there. At its core, GoFers is about caring, second chances, and helping people find success. The GoFers project is being completed by 70 students from Grand Valley State University’s Seidman College of Business, Cornerstone University, Aquinas College, Kuyper College, Calvin College, Kendall College of Art and Design, and Compass Arts Academy. Every aspect of the project is being completed by the students from writing, casting, production, marketing, finance, music, animation and set design, Bob Israel, founder of CE2, said. “It’s all about the students – it’s a student driven product, not me, nor Tom, it’s all the students,” he said at the conference. Read more at

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